One more revenue source for your Mobile Apps

If you have been thinking of developing mobile apps off late for android or iphone or blackberry, there is one more reason why you should be taking it seriously or you already have a mobile app, then what are you waiting for?. Google recently announced Adsense for mobile apps by which you can monetize your mobile applications by showing contextually targeted ads and/or placement targeted ads alongside your application content. This could add tremendous financial value to your application especially if you are giving to users for free.

Currently iPhone and Android SDKs are supported and example applications that request and display AdSense ads are also provided. DoubleClick ads are also supported in this SDK. You can show 320x50 text and image ads linked to HTML webpages in your application. These ads are targeted to the keywords that you send to google in the AdSense (or DoubleClick) ad request.

The keywords must be relevant to your application content. If your application content is loaded from a webpage that is customized for iPhones and Android handsets, then you can also send google the webpage URL for targeting ads. The ads may also be placement targeted which means an advertiser can specifically target to your application. iPhone SDK is compatible iPhone OS 3.0, and Android SDK is compatible with Android 1.5 SDK. The SDKs include a library that can be linked in to your application which exposes methods to fetch and show ads. You must place a maximum of one ad per screen at the top or bottom. When a user clicks on the ad in your application, you can choose whether the user should view the advertiser's website in iPhone Safari or a full-screen UIWebView on the iPhone.  To get started with monetizing your iPhone or Android application, sign up today on the AdSense for Mobile Applications website 

 

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Hulu Desktop

 
Hulu labs has released the desktop version of their  application sometime in May. Though I was a bit late in trying out (I tried it sometime in June), I was really impressed by the quality of the video delivered. On top of it, Hulu has a huge collection of movies, TV Shows etc and its a pleasure to watch all of your fav programs just on your desktop.

Quality wise, videos are probably the best today online (unless I am missing something here) and they all are of HD quality. I have watched 5 movies so far (some of my all time favs like Mission Impossible, Basic Instinct, Back to the Future etc) and all of them played seamlessly. The only caveat is that you would see 30 sec commercials for every 10-15 minutes.That is not bad at all comparing to the movies we watch on TV. And the best part is  there is a display as well that tells how many seconds are left in the commercial. The other nice feature of watching stuff in Hulu desktop is that you can hover mouse to any point in the progess bar to navigate to any scene and the actual scene at that point is displayed (of course with some amount of delay) and you can start watching the video from that point. This is really a amazing feature since lot of times we try to look for a particular scene in a movie and its really tough to get into that scene just by dragging the progess bar of the video player. I must confess, watching Basic Instict with the feature was a real treat Smile

The Hulu has a huge inventory of movies, TV Shows today and getting them all at absolutely no cost is  really a steal. I would recomend this to everybody interesting in watching stuff online. Watching the video at Hulu.com has also almost the same experience, but I would rate watching at your desktop a better experience.

For beginers, Hulu Desktop is a lean-back viewing experience for your personal computer. It features a sleek new look that's optimized for use with standard Windows Media Center remote controls or Apple remote controls, allowing you to navigate Hulu's entire library with just six buttons. For users without remotes, the application is keyboard and mouse-enabled. Hulu Desktop is a downloadable application and will work on PCs and Macs.

Some of the key features of Hulu Desktop are

Navigating - Use the "menu" or "back" button on your remote to toggle between the current video and the menu (on your PC, use the tab or escape key). From the menu, use your left or right keys to move between menu items and press "OK" or "Play" on your remote to choose a selection. While watching the video, you can view your progress within the video by tapping the up or down arrow, and then use the same arrows to adjust volume. Your remote also controls playback: you can pause or resume a video (use the spacebar on your keyboard), jump forward or back, or seek a particular scene.

Finding Your Way Around - Scan Hulu's lineup of TV shows and movies, which you can browse in alphabetical order, by network or studio, or by Hulu channel. Watch a random video anytime by pressing and holding the "play" or "enter" button on your remote. Press and hold the "menu" button (tab or escape on your keyboard) to pull up a video menu to browse other options

Personalizing Hulu Desktop - Get the most out of Hulu Desktop by linking it to your Hulu account. If you don't have an account, sign up for one at hulu.com and then start Hulu Desktop, where you can scroll down the main menu to "Profiles" and log in by adding your profile. From there, you can access personalized data about your account, including your queue, subscriptions and viewing history. Go to "preferences" under your account for custom settings, ranging from closed captioning settings to video playback quality.
 
 Download Hulu Desktop for the Mac
Minimum requirements:Intel Core 2 Duo 2.0GHzAt least 2.0 GB of RAMMac OS X v10.4 (Tiger) or later2 Mbps Internet connectionFlash 9.0.124
Download Hulu Desktop for the PCMinimum requirements:Intel Core 2 Duo 1.8GHzAt least 2.0 GB of RAMWindows XP or later2 Mbps Internet connectio 
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iPhone 3GS



 
Apple revealed the newest version of the popular iphone, the 3GS series. I am a proud owner of the previous two iphones - Edge and 3G. The first one I had bought it in 2007 August and then in 2008 June the 3G came, I just embraced it for lot of reasons (convincing my wife then also was relatively simpler - she was upgraded to 1st generation automatically)

Today I just gave a thought to myself if I would upgrade to 3GS now. I did not find one good reason  for doing that. Why do I say that? To begin with, lets look at the comparison of the 3GS with the older 3G phone.

Its quite obvious that except few features like 3.2 MP camera with autofocus, video and better battery life (which is always a very relative term), I dont see many features that are very different than the previous release.
 

 

Iphone 3GS

Iphone 3G

Price

$199 16GB

$299 32GB

$99 8GB

 

Camera

3 megapixels
Autofocus
Video recording

2 megapixels

New features

  • Improved Performance

  • Built-in video camera with editing

  • Voice Control

  • Compass

  • Cut, Copy & Paste

  • Messages

  • Spotlight Search

  • Landscape keyboard

  • Voice Memos

 

 

 

 

 

  • Cut, Copy & Paste

  • Messages

  • Spotlight Search

  • Landscape keyboard

  • Voice Memos

Color

Both Black and White available

Only Black

Battery life

 

  • Talk time:
    Up to 5 hours on 3G;
    up to 12 hours on 2G

  • Standby time:
    Up to 300 hours

  • Internet use:
    Up to 5 hours on 3G;
    up to 9 hours on Wi-Fi

  • Audio playback:
    Up to 30 hours

  • Video playback:
    Up to 10 hours

 

  • Talk time:
    Up to 5 hours on 3G;
    up to 10 hours on 2G

  • Standby time:
    Up to 300 hours

  • Internet use:
    Up to 5 hours on 3G;
    up to 6 hours on Wi-Fi

  • Audio playback:
    Up to 24 hours

  • Video playback:
    Up to 7 hours

 

 
Back in 2008, when 3G was released, that was a major change, first of all I was not completely satisfied with the browsing experience of Edge network and then there was GPS, and a much better battery life (for 3G).And above all, AT&T was offering discount on the phones and I got the new phone at an astonishing $199 (ofcourse with a 2 year contract). But now what I hear that even with signing a 2 year contract, exsiting iphone customers will not get a discount on the standard $499 price tag. I should have really gone nuts to go for this deal and above that sign another 2 year contract, for what - the crap AT&T network? Above this, there are strong rumours that Apple would end the exclusive contract with AT&T anytime soon, which means that we might see iPhone working with other carriers pretty soon.
 
However I was really impressed with the Video editing feature in this latest iPhone, I am just waiting for June 19th to try this one feature that I have been waiting for from long time

With all these analysis, I decided not to go for the new 3GS phonee. Though I like what Apple does, but this time I am sorry. Will wait for the next major release of the hardware, probably summer 2010
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